Define "direct marketing" in the context of agriculture.

Direct marketing in the context of agriculture refers to the practice of selling agricultural products directly to consumers without relying on intermediaries, such as wholesalers or retailers. This method often takes place through venues like farmers' markets or online platforms, allowing producers to establish a direct relationship with their customers.

This approach offers several advantages such as better profit margins for farmers, as they can retain a larger portion of the sale price that would otherwise go to middlemen. Additionally, direct marketing enables farmers to have greater control over their branding and the selling process, while also fostering a sense of community and connection with consumers who are increasingly interested in sourcing local and fresh products.

In contrast, the other options involve methods that do not embody the principles of direct marketing. Selling through large retail chains introduces intermediaries; utilizing traditional advertising does not directly engage with consumers; and engaging in international trade focuses on broader market dynamics rather than the direct consumer-farmer relationship.